As you make this journey into food entrepreneurship, we are committed to providing you with the level of support you need to start and manage a profitable home-based food business. On this site you will find information, tips, resources, and trainings to help your business thrive in today’s marketplace.
Attend our weekly Q&A sessions within the Foodpreneurs Online Facebook group.
Register for our monthly webinars to learn about running a home-based food business.
Join our private Facebook group and get the support you need.
Need 1-on-1 help? Sign-up for invididual consulting.
Check out our list of resources to help you run a successful home-based food business.
It is important that you review your state and local laws, as every law is different. It is your responsibility to know your laws inside and out. Don’t understand your law? Sign-up for consulting with Denay and let her help you get up to speed.
In some localities there may be state and county laws, and in others there may just be state laws. You will need to know about all of the laws that govern your business.
The laws and rules of the states and localities govern what you can sell, where you can sell, how much you can sell and how much you can earn. Again, it’s important that you know your laws intimately, so you don’t break any of the rules. Need help understanding your law? Sign-up for a consultation with Denay and she can walk through your law with you.
There’s no magic number when trying to decide on how many products to make. You can be successful with one product or you can be successful with many products. Profitability depends on your pricing strategy.
However, in our online course, we teach “one thing”. Start small, with just one thing that you do really well. Perfect that one product that sells a lot and grow from there.
Stop asking other what price you should put on your products. There is a formula that should be used when pricing products. You must price your products to turn a profit. Don’t price off of feeling. Need help pricing your products? Sign-up for a consultation with Denay.
The formula for pricing your products should include all your costs including, but not limited to, packaging, ingredients, utilities, and salary.
Do not price your products before you’ve calculated your costs. It’s imperative that you understand what your costs are, so your price covers your costs and then some. Not sure how to calculate your costs? Sign-up for a consultation with Denay.
Always leave room to invest back into the business. You shouldn’t spend every dollar you have coming in. Be sure you’re investing money back into your business for things like marketing, packaging upgrades, expanding your knowledge, and savings.
There are so many options when it comes to where you should sell your products. But remember your state and local laws. Everyone can’t sell everywhere. Let’s start with farmer’s markets and other small markets. This is a great way to get your product community exposure.
Another place you can sell your products is wholesale. Instead of selling directly to the consumer, look into selling wholesale directly to stores, restaurants, hotels, etc. You could even offer white label products for other companies.
Lastly, you could sell online. Again, remember, not everyone can sell their products online, so check with your state or local laws to ensure internet sales is allowed. But selling, online can enable you to expand your reach past your immediate community.
When marketing your business you have three types of marketing to choose from: earned, owned, and paid. Earned marketing is product reviews, media spotlights, social media mentions, guest blog posts / podcast episodes, and social media shares.
Owned marketing includes your website, email marketing tactics and funnels, and social media platforms such as Facebook, Instagram, Pinterest, Tik Tok, and more.
And paid marketing includes paid search engine advertisements, remarketing to customer who have purchased previously or visited your website in the past, and influencers such as blogger or community personalities who can talk about your product to their followers.
Starting and managing a business is a lot of work. We won’t deny that. So why do it alone? Why not get some help? Check out our resources and search our site for questions you have around starting and managing your home-based food business.
We offer an online course called Kitchen 2 Market: Start Your Home-Based Food Business for any business owner who is just starting their home-based food business or has been in business but is looking to reboot their business.
Are you looking for some support with starting or rebooting your home-based food business? Don’t do it alone. Get the support you need to be successful. Join our FREE, private Facebook community called Foodpreneurs Online.
Most states across the country have cottage food laws. These laws regulate how home-based food businesses are run. From the amount of money a food entrepreneur can earn to the types of products allowed, cottage food laws are different in every state — sometimes every county within a state. It’s important that you know what the cottage food law in your states says.
Below is a map of the United States. Simply click on your state. Each state links to the law or rule that’s been set up for that state. Be sure to read the law or rule carefully. Have questions about your state’s law? Setup a consultation with Denay.
Denay goes above and beyond to help you with your business and making sure you understand the content of her classes. I just spent an hour on the phone with her explaining things to me to make sure I understood everything. With someone like her coaching you, how could you not succeed! Thank you.
P. Alden
Denay is so incredibly kind and helpful. She opened herself up and took the time to answered all of my questions. Her insight helped me rethink my business strategy and opened my mind to other options. She is an excellent resource for all food entrepreneurs! Thanks Denay!
D. Marie
The proprietor is knowledgeable, helpful, kindhearted and quite resourceful. I’m so sure Denay’s site would be beneficial in assisting all of your food conundrums and desires. Please make sure to like and visit her on all of her social media outlets. YOU cannot go Wrong!
S. Ridgenal