How do you find these people? Research, then do more research, then more, then test the market, then, test some more. This is not what you wanted to hear, right? Sorry, in 2018 and beyond, data is the answer. How you use data is essential and will forever be a major part of your success. Success today is by design. It always has been, but there are more people in the pool. Remember, I said, it’s a numbers game.
Let me give you an example. Is it really about money?
Where are all those babies?
- Check the number of babies born in a particular community.
- Check the number of midwives, Ob/GYNs, and baby boutiques.
- Are new mothers purchasing primarily online? (Research)