Elijah’s Xtreme® Gourmet Sauces started with a 6-year-olds simple question. “Dad, what do I need to do to be the youngest person to eat the worlds hottest pepper?” Now, more than 10 years later, recipe experiments, tweaks, and retweaks. Bret Morey reminds us that “If you want to make your own hot sauce recipe, focus on flavor over heat.”
The process of creating recipes can take years and months to fine tune. Sending out hundreds of samples and patiently waiting for feedback is all part of a food entrepreneurs journey.
The father and son duo, Bret and Elijah Morey took the food entrepreneur leap of faith. Bret is humble when addressing the success they’ve experienced so far. The focus has been to produce a delicious flavorful sauce, enhanced by heat. The goal was never to when awards but develop a product that the consumer would want to buy. Then return to buy again.
Listen as Bret Morey, shares his story on taking a hot sauce recipe to market. He gives an honest overview of using copackers; and seeking first to make a delicious product. Monitoring every aspect of the product’s brand. The owners of Elijah’s Xtreme® Gourmet Sauces know success starts with quality and excellence. Click the link to learn more about Elijah’s Xtreme® Gourmet Sauces or order their sauces.
Podcast Music by Bensound-The Lounge
- Bret discusses working with pepper mesh to develop the right consistency.
- Sharing with us that it takes time, sometimes months or years to develop the perfect recipe.
- Bret shares with us when making hot sauce always start with the flavor then bring in the heat.
- When working with a copacker you will go through the redevelopment phase again.
- Gives up the 411 on working with co-packers.
- Explains how it is best to let the consumer judge your product.
- As a food processor, it is ultimately your responsibility to push your product and take it to market.
- Scaling your business will be a challenge particularly if you are working a full-time job and doing all the work yourself.
- Reminds us that if something is not working for you and your product, it’s okay to make a change.
- If you later find out that a co-packer is not a good fit or does not pan out to be right for you or your product, make a change.
Your product is a work in progress…remember that!