Bakers, it’s not too early to start planning for National Bakery Day, Friday, September 27, 2020. This is the day for Independent bakeries across the U. S. including home-based bakers, to showcase their sweet treats. Share your signature products, so start now planning your marketing and promotional strategies.
Do you have a Limited Time Offer?
It’s never to soon to stir up new interest in your bakery business. It is your responsibility to offer some LTOs (limited time offers) to forget to invite the media. I’ve never met a food blogger, journalist or local reporter not interested in trying a unique sweet treat. Entice your brand ambassadors to wear your novelty T-shirts on National Bakery Day to promote your business. Use photos of your brand ambassadors. Share information about your National Bakery Day specials.
“The research firm eMarketer estimates that 25% of purchases started online and completed in-store or at your sales location.” Do you have a Loyalty program? Are you promoting the uniqueness and superior quality of your products?
Here are a few strategies for getting the word out.
- Start a countdown 7 days before National Bakery Day, Friday, September 27, 2019
- Schedule a tasting the day before
- Host a cake decorating demonstration
- Decorate your digital storefront
- Hold a competition
- Host a taste test event
- Photoflood social media with your products
Have a party!
National Bakery Day
One of the best ways to get the word out about your National Bakery Day event is to host a bakery popup. What is a popup? A provisional event designed to showcase your culinary talents and products at a temporary location. Where do you start?
Decide on a Purpose for Your Pop-Up.
This will introduce your food product to the community. Namely, a special group of foodies or an organization that are willing to become members of your tribe. Choose a Location. Pay close attention to parking and foot traffic. Is this a safe location and/or will safety officers be willing to stroll through the night of your event.
Apply for Insurance, permits, and licenses. You never want to schedule an event and late find out you don’t have the proper permits needed to host your popup. Write and rice a popup menu or list the products being sold. These are potential customers so be realistic. Don’t price down.
Setting Up the Bakery Kitchen
A mobile kitchen will be needed. Organize the kitchen carefully so the kitchen help is never interfering with the popup participants. Schedule a walk-through with the staff and all members involved in the popup. Don’t forget to allow folks to introduce themselves. No one likes working with strangers. You may also consider the following:
- Set Up a Temporary Dining/Service area/room.
- Advertise Your Pop-Up like crazy!
- Invite media and influencers
- Assess the success of the event
If a popup is not possible, there’s an alternative
Another practice for getting the word out and selling your product is a FLASH SALE. Flash sales are often referred to as daily deals or deal-of-the-day. Usually held online, these sales are an eCommerce business model in which a site offers a single or limited product selection for a discounted price over a short period of time. Sales typically last anywhere between just a few hours to 24-36 hours or a month.
For example, a baker who specializes in brownies or pastries may offer a 24-Hour Flash Sale of her amazing baked goods on a Friday morning. Letting the customer know she/he has 175 1 – dozen boxes for $25 to the first 175 people buying online. They will be available for pick up at 6:00 a.m. at the Jersey Coffee House. Limit two boxes per person. When the brownies are sold out. That’s it, until the next flash sale.
What did you do last year for National Bakery Day? Share this year’s experience with us.