How do you define fear? I define fear as false evidence appearing real and confident as your ability to push forward in life doing what you must afraid of.

When asked to finish the sentence, “What is the one thing you need to move my business forward” a member of Foodpreneurs Online replied, “Courage.”

I want to talk about this for a moment.

What is courage? “the ability to do something that frightens one or strength in the face of pain or grief.”

Courage is so much more because it is also the ability to ignore the negative. Ignore the nay-sayers, those who do not themselves have the courage to do what you are doing.

Courage starts with looking fear dead in the eye and saying NO!

Courage is making the determination that you are going to finish what you start and not give out when you are 20% in and it feels like you are doing enough.

Courage is listening to that voice in your head that said, damn, this is hard, I need to stop, I cannot do this! I am tired! This will never work. What was I thinking?

Courage is putting yourself in an uncomfortable situation and forcing yourself to carry on and finish the task.

For example, you want folks to know about your product, right? And you need to call the City Council’s office and offer to take your amazing Keto baked goods to a meeting they are hosting. (Mask on and practicing social distancing.) That takes courage.

Courage is dropping off jars of your amazing jams and jellies to 25 Firehouses in your community. Firefighters are social beings and love to eat. This is a great way to get the word out about your new lemon-lavender jelly.

Your first inkling is to talk yourself out of whatever it is that you need to do. Don’t, that’s fear talking, and you know what fear is? False evidence appearing read.

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In this session, we will list three things that bring about fear. What action might cause you to have an anxiety attack? What task strikes fear so profound that you want to jump in the bed and put the covers over your head?

What to do about FEAR

There are a few things you need to know about fear. It appears because you are not living in the now, you are living in your mind. Our minds can create all sorts of visions that never come to be. Fear is always about the future. What is going to happen next? It is never about now. Think about it, your fear is about this imaginary thing or event that is going to happen, something that is not real. It is not rational to stress over something that has not happened. This is in fact, insanity. You are worrying about things that are not rooted in reality.

Your mind is rooted in both memories of the past and imagination (woulda, coulda, shoulda). Which will you choose to believe?

Remember, your memories and your imagination are not seated in the now.

Fear is Not All Bad

It’s no secret that not all fear is bad. It can keep you from getting into nasty situations like jumping into the lion’s den to get that perfect photo at the zoo. But it can also prevent you from taking a chance at starting a business because you don’t have to confidence or belief in your own ability.

The Fear Exercise

Get your fears down on paper or at least listed on a notepad.

Facing your fears can be challenging, but not impossible. Use the steps below to help you bring your fears to the forefront so you can tackle them head-on. Write down what you are afraid of.

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Carry a notebook around for two weeks and document when fears arise.

Look at the reality of the fear. What’s the worst that can happen? (Be realistic)

Look at the fear in a rational way.

Rationalize. Look up the facts about the fears you have! Use your critical thinking skills to support what you wrote. Are you making stuff up to keep you on edge?

Reflect on the fearful tasks you have overcome.

How do you feel (honestly) about what you wrote? Are the fears grounded in reality, truth, facts?

  1. Do the very thing you are afraid of.
  2. Take baby steps by putting yourself in situations that make you face your fear.
  3. Create a circle of supporters who will not “Mommy” you.
  4. Learn to listen to certain truths about yourself and your business. Be honest with yourself.
  5. If you need help, ask for it.
  6. Spend money on improving your business and your knowledgebase. Learn to operate your business.
  7. Accept that you are not perfect.
  8. Don’t worry about making mistakes, we all make them
  9. Enjoy the business journey. It is not about the outcome, it is enjoying the journey that counts.
  10. Love yourself and your life and your business will love you.
  11. Know when it is time to quit or reboot.
  12. There is no such thing as failure. It’s called “Time to do something else.” Remember, it is your right to use your knowledge and wisdom to move on in life. Nothing is inevitable but death and taxes and you don’t get out of life alive, so enjoy the journey!

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