What does salesmanship mean to you?
- The need to stand out from the crowd.
- The desire to add flavor, interest, and uniqueness to their culinary experience.
- A walk down memory lane.
The Meaning of Salesmanship
Here’s an example of salesmanship gone awry. Recently, I became angry about the bottle used for a new hot sauce on the market. The ghost pepper sauce does not allow a small drop to come out of the bottle. Instead, you must slowly pour so the sauce isn’t dumped on your food. It’s ghost pepper hot sauce, the sauce is begging for a dasher top. Will the hot sauce industry listen? Will the producer of the hot sauce listen? No. Why? It’s not about the customer, it’s about cost or what the market will tolerate. I’ll say it again. It’s ghost pepper hot sauce. We don’t want to pour, they want a dash.