National Bakery Day Sept 27th
Bakers, it’s not too early to start planning for National Bakery Day, Friday, September 27, 2019. This is the day for Independent bakeries across the U. S. including home-based bakers, to showcase their sweet treats. Share your signature products, so start now planning your marketing and promotional strategies.
Do you have a Limited Time Offer?
It’s never to soon to stir up new interest in your bakery business. It is your responsibility to offer some LTOs (limited time offers) forget to invite the media. I’ve never met a food blogger, journalist or local reporter not interested in trying a unique sweet treat. Entice your brand ambassadors to wear your novelty T-shirts on National Bakery Day to promote your business. Use photos of your brand ambassadors. Share information about your National Bakery Day specials.
“The research firm eMarketer estimates that 25% of purchases started online and completed in-store or at your sales location.” Do you have a Loyalty program? Are you promoting the uniqueness and superior quality of your products?
Here are a few strategies for getting the word out.
- Start a countdown 7 days before National Bakery Day, Friday, September 27, 2019
- Schedule a tasting the day before
- Host a cake decorating demonstration
- Decorate your digital storefront
- Hold a competition
- Host a taste test event
- Photoflood social media with your products
Have a party!
What did you do last year for National Bakery Day? Share last year’s experience with us.