Digital engagement is the foundation of our life. It’s magical. This is one of the best times to be in the food business. As food entrepreneurs, there’s never been a time when you could engage with customers and keep the conversation going. Your cell phone gives you a variety of options when it comes to social media channels and building brand awareness.
Few entrepreneurs use social media to stay connected to customers. It all begins with the following:
- Know your target audience
- Where do your customers hang out digitally?
- If available add point-of-sale systems (POS) at your sales checkout station
Digital Engagement is like Magic
Did you know you could be taking orders from your Facebook page? Social media will aid you in building brand recognition. If you are reluctant to use social media because you don’t understand it or you’re afraid of doing the wrong thing get help. Social media can change your business’s life. If there is one thing you must focus on as a business owner, it keeps your brand name in the conversation. What are your most popular social media platforms?
Two of the most popular social media platforms Facebook and Instagram can be powerful bullhorns. The cell phone offers you the opportunity to share information about your products/services. It’s about sharing, showing and connecting. Are you up all night making your product? Share that with your customers. Are you working on a new product to be launched during the holidays? Let’s your customers know what’s coming their way.
Don’t discount the cross-channel factor, or using social media to set the mood, entice the customer and lead them to your sales location. If you are not using the Amazon effect, start today.
Amazon’s effect is all about E-commerce. At the very least consumers should be about to view your products and make a decision.
Your website is your virtual shop. What is better for a consumer than shopping from home or anywhere else with an internet connection, which means just about everywhere these days.
- The fastest-growing segment of the internet is mobile social media users. (vpnMentor)
- 6 out of every 10 small businesses in 2018 don’t have a website for their business. (Devrix)
- 46% of small businesses didn’t have a web presence in 2018. (The Balance Small Business)
- It’s estimated that by the year 2040, 95% of purchases will be through eCommerce. (Nasdaq)
- It costs upwards of 5-6 times as much to acquire a new customer than to retain an existing one. (New customers feed your ego, return customers feed your wallet.)
35% of small business owners feel that their business is too small for a website. You’re not!
As a small business owner, a major benefit of having a website is to be where your consumers are. Did you know 97 percent of people go online to find a local business? And 93 percent of online experiences begin with a search engine. Google receives over 63,000 searches per second on any given day. Why would you want to miss out?
Not having a website makes consumers trust you less. Consumers make judgments about a company’s credibility based on their website design.
Beware, however, if you have a bad website design, it won’t help you at all. The truth is, you have 10 seconds to leave an impression on website visitors. Your goal, to tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
Take time to meet with your web developer and examine who is visiting your website, how long they’re staying on various pages and where they are going from.