Are delivery services all the rave?
Did you know the cookie delivery service is the new normal? Delivering cookies may not be something you can do, but here’s what one cookie maker did for the community. If you’re not familiar with Insomnia Cookies check out the video below.
First of all, as a home-based baker, you need to think outside the box. One of the main issues food entrepreneurs have is finding customers. There are times when you have to take your product to market.
Delivering your product to an office complex, college dorm, the Post Office or a factory is out of the norm. Don’t frown, while these tactics may not work for you, they may work for your competitor.
What did Insomnia Cookies do that was so unique? They found a need and filled it. In most college towns there are hungry students who are up late studying. Everyone doesn’t want pizza. Hence, the warm cookie craze was born. What is better during a late night study session that warm, gooey cookies.
This idea is not unique to college campuses. Another environment for those with a late night appetite might be factories. What about Postal processing plants and factories that run 24-hour shifts?
Learn more about the late night delivery craze.