Maurice Tyson is a home-based baker from the Bronx. In this month’s Stories of Impact, Maurice walks us down memory lane and shares how he can up with his product.
A family recipe created by his mom, Myrtle Joseph. Her chocolate chip cookies, made of simple ingredients were not easy to duplicate. This is often true of gifted bakers. It can be challenging when attempting to duplicate their recipes.
Maurice experienced ups and downs. He shares the experiences of other bakers and how being in the right place is helpful.
What needs to happen when selling small-batch products:
Find a sales location where you will receive exposure.
- Look for a high-end clientele.
- Often your brand ambassadors will tell you where to sell your products.
- Find a business model that works and learn how to follow those marketing tactics.
- You’ve got to put your face in front of those who can share your story.
- Toss fear to the side and talk about what you do and why.
- Get comfortable working in front of a crowd.
- Learn about public speaking.
- Marketing starts with being your own brand ambassador.
Miss Myrtle’s Chocolate Chip Cookies
If you would like to learn more visit Maurice Tyson’s website Miss Myrtle’s Chocolate Chip Cookies and don’t forget to order some amazing chocolate chip cookies.
Visit the Foodpreneur Institute Cottage Food Map for more information about the New York Cottage Food law; and if you’re interested in learning more about Cottage Food Operations in the U.S. register for How to Start a Home Food Business the Right Way: Key Lessons for Cottage Food Operators.