Marketing

(SEO) Search Engine Optimization for Product Pages

Marketing
In this mini-course we will review: What is SEO? SEO is the process needed to maximize the number of visitors to your website. What does it mean to have your pages ranking in Google? Place more information on your website listing. Remember to put additional information into your website listing.…

Finding Customers

Marketing

As a home-based baker or food processors, customers are not going to initially hit the streets looking for you. You must find your customers.


Free Samples Build Trust

Marketing
Free samples build trust when you’re a food entrepreneur. A few months ago, a new Publix grocery store opened in my neighborhood. It was a grand event, with balloons, big smiles from the employees and lots of free samples. There were cups of wine, free recipes, free product samples, and…

What does salesmanship mean to you?

Marketing
Salesmanship is a skill you need. Before you jump in and sell, sell, sell. Ask yourself what value to do offer your customer. The biggest mistake small food entrepreneurs make is not listening to the customer. Why are they buying your product? What problem does your hot sauce solve? Why…

How to prepare for a Newspaper Interview

Marketing
You received a call from a local newspaper reporter. They are interested in learning more about your business. You have butterflies in your tummy, anxiety, and fear. What happens if you can’t handle the product orders? How do you prepare for a newspaper interview? Let’s examine what you need to…

Alternative to a Press Release

Marketing
It’s springtime and new food entrepreneurs are introducing their products every day. When you first start your business your initial thought is to send out a press release. Entrepreneurs do this hoping a food blogger or journalist will learn about them. It’s the if I build it they will call…

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