Customer Service

5 Reasons Customers Need Your Honesty & Openness

Customer Service
Business is about honesty, openness, and transparency. It is important that your customers know who you are and how to contact you. This is why it’s important that your website is optimized for search prospects. Your customers will get frustrated and leave your site if they can’t find what they’re…

Free Samples Build Trust

Free samples build trust when you’re a food entrepreneur. A few months ago, a new Publix grocery store opened in my neighborhood. It was a grand event, with balloons, big smiles from the employees and lots of free samples. There were cups of wine, free recipes, free product samples, and…

Let the Buyer Beware

Let the buyer beware. Every food-related product you buy online is not safe. It is your responsibility to check vendors and protect your customers. In a recent post on Facebook, a baker learned she had purchased glitter from an Etsy vendor. The issue? The vendor was selling plastic craft glitter…

What does salesmanship mean to you?

Customer Service
Salesmanship is a skill you need. Before you jump in and sell, sell, sell. Ask yourself what value to do offer your customer. The biggest mistake small food entrepreneurs make is not listening to the customer. Why are they buying your product? What problem does your hot sauce solve? Why…

Hate Mail and How to Handle It

Customer Service
You will experience hate mail at some time in their professional career. And how you handle it is dependent on the thickness of your skin, and how you control your emotions. First of all, let’s look at what you should do. Then we will address behaviors and comments you should…

Difficult Customers

Are you dealing with difficult customers? It’s always tough to speak to customer’s calling back the same day to challenge your price.

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