What is a brand? A brand represents the consumers’ perception of your company. Then what is a dynamic brand? Let’s talk about it.
Branding
How to do the Business Networking Thing
Business networking is building and cultivating relationships with people of similar interests. (We talking micro foods, cottage food operations.)
You Can’t Outrun a Bear — Tale of Poor Online Reputation Management
This article is out of the normal format and off schedule, but I wanted to address a seemingly common issue in today’s society with companies of all sizes — online reputation management. Over the weekend, an incident occurred at a local nightclub in Uptown Charlotte, North Carolina. A group of…
Be Your Most Authentic Self Online
The rise in popularity of social media over the last 15 years, has been nothing short of meteoric. However, this new phenomenon that has become like a drug for many people around the globe. It has culminated in what I call Alternative Authenticity Syndrome or AAC for short. This syndrome…