Cake decorating has been a side hustle for men and women for years. Preparing cakes for special occasions is a moneymaking hobby. Ready to take a course?
Cake creatives love being able to make money from home with minimal capital using skills learned over time. Operating this type of small business depends on word-of-mouth and can keep you as busy as you like. Sometimes.
There are times when income can be irregular. People marry during certain times of the year. The Center for Disease Control and Prevention provides birth rate by month data. It shows July through October tends to be the most popular birth month in the United States.
If you are a cake decorator this information may be useful when marketing your side hustle.
Cake Decorating 2020
Next year has repeating numbers (twenty-twenty so why not get married on a repeating date. (Month and day are the same numbers)? We took the time to share all the repeating dates that fall on a weekend during 2020.
- Sunday, February 2nd (02/02/2020)
- Saturday, April 4th (04/04/2020)
- Saturday, June 6th (06/06/2020)
- Saturday, August 8th (08/08/2020)
- Saturday, October 10th (10/10/2020)
- Saturday, December 12th (12/12/2020)
Now that you know this, what might you plan for those couples? A wedding cake made with twenty cupcakes, times twenty?
Have you ever made a killing from selling cakes? How do you get customers? What is your most effective marketing ploy? These are questions asked by cake bakers nationwide.
Success in the cake business begins by having serious skills. And to make the kind of money that pays the bills you need the following:
1. An understanding of how to Price for Profit
Do you have any idea how much a professional wedding cake costs?
Phone a few of your local bakers for quotes. Depending on where you live. Wedding cakes are priced by the slice so they don’t come cheap.
So, I undercut the competition. But I don’t go too crazy, because wedding cakes aren’t cheap to make.
One wedding cake decorator charges 250% of the ingredient costs. She then includes non-reusable supplies like cake boards. If you registered for Learn Before You Leap: Pricing for Profit you’ll remember you can markup by any number or percentage.
As you hustle your want into earning more money decide on your net income. Will it be $150-$200 per wedding cake or $500 per cake?
2. Choose a Remarkable Recipe
Truthfully, how do your cakes taste? Do you have a specialty?
Traditional fruitcake, dark chocolate Mississippi mud cake or silky lemon cream. The fact is, a lot of commercial cakes are geared toward looks, not taste. You set yourself apart from the competition when you focus on taste and texture.
You may knock the ball out of the park if you offer gluten-free, dairy-free or vegan recipes too.
3. Decorate Cakes Like a Master
Take a look at the video above. What do you do that is above and beyond the status quo? Are you into the mirroring effect? Do you make your own home-made fruit fillings?
What throws your cake over the top so it lands in the ‘Omgoodness’ category?
4. Figure Out Transportation
Recently, there was a blog that suggested that the client picks up the cake. There’s not a baker out there who loves delivering wedding cakes. There is always a sigh of relief when that cake is no longer in your hands.
How do you feel about having the bride pick up the wedding cake?
5. Avoid the Flash – It’s a Side Hustle
Decide the type of cake business you want. Are you out to knock down the competition or ease into the local industry.
How you advertise and engage with customers is dependent on the cottage food laws in your state. Can you even operate your bakery from your home kitchen? Perhaps you’ll evening operate on a favor-to-a-friend basis. Reduces stress and you don’t have to advertise. Word of mouth becomes your marketing strategy. The beauty of cottage food operations is you can operate your cake business however you see fit.
Are you ready to get serious? Locate your cottage food law and start building the hustle.